Shock Collar Question - September 10

Brooke is wearing the Shock Collar this morning!

Today's question: Did you know, there's one specific Marvel character that has been receiving royalties on their name for decades? A very popular American sport has been borrowing the superhero's name since 1979. Marvel struck a deal with the sports league that says every time the superhero's name was mentioned they receive $100. Who is the superhero and what is the sport?

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