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Shock Collar Question - May 3

Jubal is wearing the Shock Collar this morning! Today's question: Google is one of the most valuable companies in the world, worth almost $365 billion. But did you know, that 97% of their profits comes from online pay-per-click advertising? Recently a list came out of the most expensive keywords. The #1 most expensive keyword gets them $54 per click. What word is it?

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